Helping IT Consultants Scale with Data-Driven Lead Generation
Our Story
At Annex IT Marketing, we saw a gap: IT consultants struggling to attract clients beyond referrals. Our mission? To help experts like you build a predictable, scalable lead generation system that delivers premium clients month after month.
About Us
Who We Work With
We specialize in partnering with IT Consulting and Managed Service Providers (MSPs) across the United States and Canada. Our focus on this niche means we understand the nuances, challenges, and growth levers of your industry from lead quality to long sales cycles and complex service offerings.
What Sets Us Apart
We don’t do cookie-cutter campaigns. Every Google and Meta ad strategy we build is data-driven, conversion-focused, and designed for scalability. Whether you're aiming for consistent lead flow, better pipeline quality, or stronger brand authority, we deliver campaigns that move the needle.
Our Mission
To help MSPs and IT Consulting firms scale predictably with the right clients, not just more clicks. We combine smart targeting with compelling creative and sharp execution to make your marketing spend truly work for you.
Meet the Team
Mike
Founder and Managing Director
Mike Lamch is the Founder and Managing Director of Annex IT Marketing. Born in Toronto, Ontario, Mike has spent nearly a decade growing businesses online through Google and Meta Ads, helping develop successful advertising campaigns for over 100 clients. His deep understanding of the online advertising space allows him to create targeted, data-driven strategies that deliver real results. Beyond paid ads, his background includes cold outreach, website design, and conversion rate optimization—key elements in building high-performing campaigns.
Philip
Complex Business Development
With more than 10 years of experience in complex business development with an emphasis on paid Google advertising allows Philip to easily form successful strategies. From website analysis and audit of advertising prospects to building a profitable advertising campaign structure, he helps businesses find a formula for success. His favourite specialization is the development of advertising strategies for new businesses in the service niche.
Lyubov
Project Manager- Growth & Performance
Lyubov has over 8 years of experience working with a large number of projects of varying complexity. The main distinguishing feature is crisis management when a project needs to be improved and optimized as soon as possible and put on the right track. Correct analysis and creation of the right strategy of thoughtful steps allowed her to achieve an impressive list of successful projects.
Sachinda
Growth and Performance Marketer
With over 4 years of experience as a Growth and Performance Marketer, Sachinda specializes in managing high-budget ad accounts ($100K+), creating strategic campaigns on Google and Meta platforms, driving significant revenue growth while achieving business goals and maximizing ROAS. His focus is on delivering tailored, data-driven solutions to help clients scale their businesses and achieve sustainable success online.
Tomas
Growth and Performance MarketerProject Manager
Tomas is an energetic and data-driven Project Manager with a solid background in business administration and marketing analytics. Skilled in leading end-to-end digital campaigns, coordinating cross-functional teams, and using data insights to drive performance and results. Known for streamlining workflows, managing client relationships effectively, and consistently exceeding expectations. Passionate about building efficient processes and high-performing teams that bring digital strategies to life.
Ayantha Mahanama
Growth and Performance Marketer
Ayantha Mahanama is a performance-driven digital marketer with hands-on experience scaling campaigns across Meta and Google Ads for brands in eCommerce, B2B, SaaS, hospitality, and more. Over the years, Ayantha has helped global clients—from startups to established enterprises—generate leads, grow revenue, and improve ROAS through conversion-focused paid media strategies.
Carlo DeBello
Co-Founder & Chief Growth Advisor
Carlo DeBello is the Co-Founder and Chief Growth Advisor at Annex IT Marketing. Born in New York City and based in South Florida, Carlo has spent over a decade scaling businesses across recruitment, outsourcing, and digital marketing.
At Annex, he leads client growth strategy with a focus on lead generation, marketing execution, and operational systems that create predictable, scalable results. His experience spans funnel development, automation, and team building—helping IT service companies grow with structure and speed.
Why Work With Us?
Specialized in IT Consulting Businesses
Proven Track Record of High-ROI Campaigns
Data-Driven, No Guesswork
Let’s Build Your Custom Marketing Plan
2425 Matheson Blvd East
8th Floor, Suite 754, Office 785,
Mississauga, ON L4W 5K4,
Canada
Quick Links
Subscribe to our social
© Copyright 2025. Annex IT Marketing . All rights reserved.